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Herman-Scheer

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September 30, 2022

Mindsparkle Mag

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Homebody

How do you make a ridiculously comfy couch stand out in a sea of mid-modern sameness? You showcase them “comfy” and “embrace the “ridiculous.”With Homebody, Herman-Scheer built a brand that focuses on moments of real-life comfort that resonate with us everyday. Lazy lounges with the whole fam. Cushy cuddles. Crumbs. Spills. All of the above — communicated with quirky copy, vibrant visuals, and a brandmark that’s as snuggle-able as the couch itself.

Creator: Herman-Scheer

herman herman-scheer homebody relax scheer sotd
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