South Korean product designers JungHoon Lee and Dongkyu DK Lee from TwelveStudio created Matchpoint, a collection of custom matchsticks.
The project sets out to unveil the wonder behind an ordinary, undervalued yet essential object, such as the matchstick. The designers say, ‘We believe they are still worth existing if we recall this magical moment of igniting a match by striking it with a proper snap.'
To achieve this, they created bespoke matchsticks in a variety of geometric formations which serve a range of unique purposes. The matches are designed in jet black and red, packaged in a sleek and minimal box. Their appealing and unique design attributes an element of curiosity to the everyday object most of us tend to take for granted.
Creator: TwelveStudio