Mindsparkle*

Future London Academy

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November 28, 2023

Mindsparkle Mag

Product Design Strategy

To celebrate the Product Design Strategy course launch, our design team created a fresh identity. This course is tailored for Heads of UX who want to actively participate in strategic decisions and shape robust product roadmaps. This comprehensive course provides practical insights, exercises and concise lessons from the VP of Product Design at Headspace, ensuring you have all the answers to become a better Product Design Leader.   Product Design Strategy centres around integrity, teamwork, communication, and the synergy between design and business. These concepts are visually represented by soft, intertwining shapes reminiscent of knots.These knots embody the puzzle to be solved plaited together with the desired outcome much like the intricate process of weaving a strong plan and strategy together.  The knots merge with partially translucent, hazy blocks, subtly referencing both the digital elements found in products and apps and the contemporary trend of glassmorphism. The blocks also maintain a consistent grid. We have kept the block corners sharp to align with the Academy\'s brand grid that we use in other identities. The transparency and colours of the blocks are contextual and help us highlight different information.  Finally, we created expressive 3D white icons which we added to make our brand just a bit more human-centric.    Typeface: OnyFuture

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