SAVEME. A screaming message from Mother Earth. A generation tired of not being listened to and calling out for action. Skinn Branding Agency was open to listening to the message. The challenge was to develop a new D2C water brand. An underdog that stands out in the market and appeals to a digitally savvy, critical, and aware target audience.

Unfortunately, it has become an everyday occurrence: a burning Mother Earth and world leaders who would rather look away than take action. A whole generation has had enough and is making itself heard. SAVE ME becomes a catalyst for positive change for them. A brand as a canvas for their concerns and opinions. A protest brand. The water can offer a sustainable alternative to PET bottles and at the same time is a canvas for expressing one’s creative messages in true protest sign style. Featuring a modern and clean aesthetic, and vibrant colors, and bold-disruptive typography, and smiley faces for spreading their message of consciousness :)

SAVEME is a name in which the consumers find themselves in the ‘ME’, but the ‘ME’ also stands for ‘Mother Earth’. The message: we only have one body and only one Mother Earth, so let’s take care of both. The graphic identity, like the verbal identity, is bold, striking, and cool; it infers street art and protests. Like SAVEME, the streets are a free space for everyone to spread and amplify their message.

SAVEME branding goal is to create as much content as possible for the client to make this socially driven brand 'go to market' ready. Is all about the message. Images show not only the can as a creative canvas but also the merchandise developed to use your body as a signboard for your commitment and the message to protect our planet. SAVEME has the potential, supported by its tribe, to become a lifestyle brand with the same powerful initial message.