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Clay Global
N/AMarch 19, 2024
Mindsparkle Mag
Serena & Lily is a California-based luxury home furnishings retailer. Clay enhanced their ecommerce experience by facilitating mindful product exploration based on design inspiration.
Clay's approach infused the website with elegance and sophistication, skillfully integrating their products into a seamless and compelling visual narrative. With an optimized cart and checkout flow for increased conversion, the result is a completely overhauled customer journey.The homepage welcomes users with the grace of an elegant journal, featuring airy layouts, highlighted content, and subtle animations to create the perfect ambiance. Clay introduced an immersive scrollable feed of various products. Users can seamlessly preview, backtrack, and explore, all without leaving their current point.
To simplify the buying experience and improve conversion, Clay created an intuitive journey from adding items to the bag to completing the order eliminating any complexity along the way.
Creator: Clay Global
