A new website by Victoria Costa from Cohere that communicates the Wythe Hotel’s light, service, and sensibility. Our approach mirrored how guests move through the property, visually and spatially. On visits, we kept returning to how the light shifted through the hotel at different hours and in different rooms. That became a defining cue for the design. Subtle timestamps under images note the exact time they were captured, so you can imagine what it feels like to be in a Manhattan View King at 4:15pm. It brings the hotel’s atmosphere directly into the site.  Events and weddings were central to the brief, framed with attention to flow and pacing, helping planners understand not only the spaces, but how an entire weekend might unfold.